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VEDA Climate Change Solutions Ltd

"Mr Satyanarayana’s idea is that it brings together JK’s need for raw material, vacant land that is going to ruin, poor farmers desperate for sustainable income,with  the global demand for industry to offset its carbon emissions, and the World Bank’s commitment to encouraging‘clean development’ initiatives."

http://www.developments.org.uk/articles/cutting-carbon/

Click The World Bank issued a press release on the occasion of signing of Emission Reduction Purchase Agreement (ERPA) for India-Improving Rural Livelihoods Project  with VEDA and JKPL on 8 May,2007

The five-year project envisages reforestation of 3,500 hectares of degraded lands in these districts. It aims at removing carbon dioxide in these areas and studying how these activities generate high-quality greenhouse gas emission removals that could be measured and monitored.

http://www.thehindubusinessline.com/2007/03/20/stories/2007032004961100.htm

"These farmers were in a hopeless situation, but were given the opportunity to plant trees that absorb large amounts of carbon dioxide (CO2) on their infertile, exhausted fields.

http://www.rabobank.com/content/news/news_archive/068-PoorIndianfarmersplantmoneytrees.jsp

"We need to get into the ‘business of development,' as it can no longer be ‘business as usual' but ‘business unusual,' in which stakeholders would become shareholders," Dr. Satya said.

"The venture epitomizes the way that progressive business models are moving today," said Tina Goyal, an associate with Endeavor, a New York-based non-profit that assists entrepreneurs in eight developing-country markets.

http://www.worldwatch.org/node/6178
http://www.whatswiththeclimate.org/